Strategy | ROC2025

DRIVING GREATER ROC FORWARD

ROC2025 is implementing a coordinated capacity-building strategy that dedicates more resources to our region's growth, enhances the reach and impact of current efforts, and positions Greater Rochester to compete more effectively for jobs and investment.

Here's how.

REGIONAL TALENT STRATEGY

We are investing to grow our employable labor force by increasing regional college graduate retention, expanding co-op and internship opportunities, easing connectivity between employers and job seekers, and addressing issues of economic access for all

BUSINESS RETENTION & EXPANSION

We are investing to grow business development staff capacity and coordination tools across partner organizations in ways that expand our ability to proactively outreach and nurture the region’s incumbent firms and entrepreneurs, and ensure they have the resources to grow

BUSINESS ATTRACTION

We are investing to grow business development staff horsepower and integrated data systems in ways that expand our capacity to target site selectors and C-level executives and sell them on the merits of locating and growing in Greater Rochester

DOWNTOWN GROWTH & INNOVATION

We are investing to expand support for growth, redevelopment and increased density in Downtown Rochester through pilot funding for innovative projects that amplify population growth, stimulate activity and catalyze place-building

REGIONAL BRANDING & MARKETING

We've launched GreaterROC, a bold and audacious regional place-brand, to tell our story and serve as the basis for an in-region and external marketing campaign extolling Greater Rochester's incredible assets and all it offers

WANT TO GET INVOLVED?