DRIVING GREATER ROC FORWARD
ROC2025 is implementing a coordinated capacity-building strategy that dedicates more resources to our region's growth, enhances the reach and impact of current efforts, and positions Greater Rochester to compete more effectively for jobs and investment.
Here's how.
REGIONAL TALENT STRATEGY
We are investing to grow our employable labor force by increasing regional college graduate retention, expanding co-op and internship opportunities, easing connectivity between employers and job seekers, and addressing issues of economic access for all
BUSINESS RETENTION & EXPANSION
We are investing to grow business development staff capacity and coordination tools across partner organizations in ways that expand our ability to proactively outreach and nurture the region’s incumbent firms and entrepreneurs, and ensure they have the resources to grow
BUSINESS ATTRACTION
We are investing to grow business development staff horsepower and integrated data systems in ways that expand our capacity to target site selectors and C-level executives and sell them on the merits of locating and growing in Greater Rochester
DOWNTOWN GROWTH & INNOVATION
We are investing to expand support for growth, redevelopment and increased density in Downtown Rochester through pilot funding for innovative projects that amplify population growth, stimulate activity and catalyze place-building
REGIONAL BRANDING & MARKETING
We've launched GreaterROC, a bold and audacious regional place-brand, to tell our story and serve as the basis for an in-region and external marketing campaign extolling Greater Rochester's incredible assets and all it offers